A brand name is a unique promise of value - normally reinforced by logos and slogans.
Most people associate brand names with a company or a product, but when we are in the job market we each must realize that we as individuals are a product and thus need to have a brand name for ourselves. Our brand name is what people think of when they hear our name or see a picture of us. It can be reinforced by the tagline we create to let people know what we have to offer.
There are several people who have created strong brand names for themselves - Oprah, Emeril, and Martha Stewart, just to name a few. When you hear these people's names or see their pictures certain ideas about what they have to offer automatically come to mind. We each need to work on creating that same kind of identity for ourselves.
The thing is that each of has a brand name - and if we don't take the time to create a strong brand image for ourselves, then someone else is very likely to create it for us (often something that is either unflattering or simply untrue).
So, stop and think about what you want people to know about you - what your unique promise of value is. Then create an online presence and in person presence that reinforce this value . . .
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